Associazione TREND AND TRADITION Re Umberto 42, 10128 Torino



Shana Forlani

Ilaria Ruggiero

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First Drops is a project by Trend and Tradition, which is one of the 12 winners of the IC – Cultural Innovation call for applications, promoted by Fondazione Cariplo and supported by the Region of Lombardy, dedicated to novelty initiatives for the promotion, development and support of cultural and creative businesses implementing innovative practices for “creating culture”.

First Drops – Distilled art pieces is a curatorial project dedicated to Italian artists and designers working in the field of contemporary applied arts. Cultural events and a website are tools to promote the creation and sale of unique pieces, made by combining ancient artisan techniques and new production processes and contemporary materials. Acting as a meeting point between clients and creative minds, it encourages the creation of bespoke pieces, creating a dedicated reference market for ‘hybrid’ professional figures that touch upon art, design and artisan expertise.